Social Media Marketing

[Korea internet]Korea`s No. 1 Internet portal, Daum

May 20th, 2009 by InterAd Social media team

After established in 1995, Daum has built an lead in the Internet market riding the success of its free e-mail service hanmail.net and online community services called cafes

With more than 35 million Internet subscribers registered for the company`s free e-mail service and online communities, Daum quickly developed into one of the country`s most popular portal. What is more, Daum also has been offering its instant-message services since 2000.

The free e-mail service of Daum “Hanmail.net” and the online community service of Daum “Daum Cafe”

Attempting to extend the success of its Korean business, Daum also plans to strengthen its advertising business, targeting customers for its new video advertisements and services that provide customized product information to Daum users based on their personal information.

Plus, Daum will support the development of jeju island`s Internet industry through joint industry-academic networks and give area residents preference in the company`s future employment and even has a plan to move its main office to jeju island which is very rare in the industry.

related post >> Korea`s largest search engine, Naver

Tags: Daum, Daum cafe, hanmail, korea internet, Korea internet portal, Korea portal site, Korea search engine

Posted in Korea social media marketing, korea internet, korea social media | No Comments »

[Korea social media] Copyright vs Free downloading

May 20th, 2009 by InterAd Social media team

I totally agree download music from the web free is Not OK. Its total illigal becuase there is a Maker. When musicians can not sell theier music than who makes music?

Korea free music downloading issue

Soribada was a hot potato when free music downloading forbidden by a law at 2002 in Korea. Soribada is a pioneer of Korea music download web site.

Without permission people could download music freely before 2002 through its p2p program.

And when setting up a new internet copyright law, record companies and movie makers welcome it, but internet service companies got deep hurt and the representative one was Soribada.

After free music downloading service totally stopped Soribada was changed to a music selling site. (For further information go to Soribada blog )

Free Mobile contents

Nowadays there is another downloading issue is raising and its mobile contents. 2005 there were almost 150 cell phone bell, wallpaper companies in Korea however now less than 10. Where they’v gone?

Mobile contents suddenly dead due to teenagers don’t pay for it. Mobile contents also related to portrait right not only to music copyright. Because of people download star images for mobile phone’s wallpaper.

Korea Ministry of Culture said it can be punished by copyright law, but no exact reaction yet.

Tags: free downloading, korea copyright, korea free download, korea music, korea social media

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[Korea Internet] Korea Digital Convergence 2.0

May 20th, 2009 by InterAd Social media team

These days Korean newspaper use the world “Convergence 2.0” like a fashion.

Digital convergence means that based on digital technologies and digitalized content it encompasses converged devices (such as smart phones, laptops, internet enabled entertainment devices and set top boxes), converged applications (e.g. music download on PC and handheld) and converged networks (IP networks).

SK Telecom, the biggest telecommunications technologies company like mobile phone, internet wire etc., plan to invest 5 trillion for digital convergence. Especially for wire and wireless network, personal auto translation, cloude computing for company platform, intelligence electronic power system, convergence tech between different industries.

In 5 years you can utilize those technologies.

Personally I’d like to use auto translation telephone for translating Japanese to Korean. There are two Japanese speakers in our office who sit right in front of me so if I use the technology don’t need to talk slowly any more.

[Korea Internet] Korea`s largest search engine, Naver

May 20th, 2009 by InterAd Social media team

Naver is Korea`s largest search engine that currently controls about 57 percent of Korea`s search traffic. It started in 1999 developing its own search engine system. After all, Naver has succeed in their services such as Knowledge Search and real-time search ranking service. What is more, most analysts expect Naver to continue its dominance, at least for now.

Naver`s popularity relies on its question-and-answer type search tool Knowledge Search, which allows users to answer and edit search results and they will continue to work to develop ways to provide search users comprehensive information through easier routes.

Also, as part of its contribution program, Naver is going to cooperate with ‘Happy bean’, NHN’s donation portal site. They will make a collection of ‘Kong‘ which is an effective donation means and support country to make the library a comfortable rest place.

As one of it internet users, I expect them to make a significant contribution to Korea domestic web ecosystem.

Tags: Knowledge search, korea internet, Korea search engine, Korea search engine system, naver

Posted in Korea social media marketing, korea social media | 1 Comment »

[Korea blog marketing] Korea Blog Widget evolution

May 19th, 2009 by InterAd Social media team

Blog Widget : Daum Widget Bank

Last year(2008) Daum compunctions launch ‘Widget Bank’ at September and it has spread to 200,000 blogs only in 2 months. During that time almost 10,000 bloggers established and a ‘Blog ranking widget’ got over 1,000,000 page view.

If you go to the Widget bank site, you can see popular widget in this week. Now I found an ‘Obesity check widget’ is the ranking no.1 and the second one is ‘Blog visitor location tracing widget.’

1. Daum Widget Bank

Widget Evolution : Security Wiget

Korea blog’s widget is not just booming, after all it started to evoluate!

Recently Ahn Lab, the leading computer security company in Korea, distribute Security Widget for blog. Security widget for checking a web page’s security level is the first trial not only in Korea but also in the world.

The widget can be setup Tistory or Textcube blogs and it is related to ‘Site guard’ that Ahn Lab’s vaccine software to warn hacking code. The Result is updated so quickly it can protect security accident.

2. Security Widget by Ahn Lab

Even the widget is getting evaluated still not sure it can be a marketing tool or not. But if you utilize a widget system its easier to set up cosuming targets and can admit to mobile machines and spread informations using SNS(social Networking Sites), so should keep eye on it.

Technorati Profile

Tags: Korea blog, Korea blog marketing, korea widget, widget, widget evolution

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[Korea Social media] Naver leads Korea Online donation culture

May 18th, 2009 by InterAd Social media team

If you want to donate money, just click the button, and someone will be get helps. Because of its convenience now the online donations is a kind of booming in Korea.

Especially Naver, the biggest Korea portal site company, is lead the online donations booming.

Naver distribute donation point when people write a post on Naver blog, so people who has their blog easy to get point for donation. The point can use only for donation so naturally people visit donation site to use the point.

The number of donors in Naver’s Happy Bean rose to 2,600,000 and donation amount is over 11,900,000,000 during this year. What a surprise! (I am the one of those donors, too)

Following picture shows my Happy Bean donation point.

As the amount is getting bigger Naver started a foundation. Last week Happy Bean foundation, supported by nhn, was launched.

Another reason to grow online donations is internet wired very well in

Korea. Most of Korean easy to use online service, so online donations bu

siness growing so quickly.

I love this booming and hope to be spritted the donation culture worldwide!

Tags: korea online, korea social media, naver, online donation

Posted in korea social media | No Comments »

[Korea social media] Google Korea coopreate with Cyworld

May 15th, 2009 by InterAd Social media team

Google Korea try to make new Social media map in Korea.

Google Korea, Cyworld( Korea SNS, SK communications), Daum communications, Paran are get together for “Open social” project.

Mickey Kim, who IS a manager of Google Korea said “ Cyworld must participate for developing Korea web environment”

Cyworld was most popular SNS tool in the late 90’s, and now new registers are getting smaller. But still most powerful SNS in Korea. So Google Korea made a lot of efforts to include Cyworld to this project.

In other hand, Naver, the biggest portal site of Korea doesn’t participate it and no plan to. Well, I wonder that until now Naver dominated Korea portal market but they can dominate Korea social media part in the future or not.

Tags: korea social media, Korea social media marketing, social media, social media marketing

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[Korea blog marketing] the Long Tail

May 15th, 2009 by InterAd Social media team

Most people who have interests of blog world heard about the Long Tail.

Left side graph is InterAd.com’s the other blog visitor annalists of each post.

the most popular post pull over 50% of whole traffic now, but the ratio getting smaller. Following the Long Tail theory it will be smaller until less 20%.

When I learned Economics as a student I learned Pareto principle which is opposite of the Long Tail.

Follow from longtail.com

Goodbye Pareto Principle, Hello Long Tail: Modeling and Measuring the Effect of Search Cost on Product Sales Distribution

“The 80/20 rule has proved to describe the product sales distribution very well in a traditional business environment. However, the Internet seems to have changed this balance. By greatly lowering search costs, by creating virtually unlimited “shelf space” and by facilitating powerful recommender system, information technology in general and online markets in particular have the potential to radically increase the collective share of niche products, and flatten the sales distribution.”

In the past a few people lead the whole marketplace but nowadays people enjoy very various choices.

Korea blogs are also reflected the Long Tail. blogs topic is getting niche from most people posted about movie of music to different hobbies like costume play, picture, even some people are blogging about soups.

Tags: Korea blog, Korea blog marketing, korea blogs

Posted in Korea blog, Korea blog marketing | No Comments »

[Korea SEO]Problogs vs SEO blogs

May 15th, 2009 by InterAd Social media team

When it comes to blog marketing, which is better traffic through search engines (new visitors) or visiting of neighboring bloggers who keep up correspondence with your blog frequently?

- Problog: It secures a great number of visitors or neighboring bloggers who constantly visit it on a daily basis.

- Search Engine Optimization (SEO) Blog: It has a high rate of an influx from reference (new visitors).

What do you think about this? Both increasing the number of new visitors by Search Engine Optimization and also managing the existing neighboring visitors are surely important. However, I think that traffic of new visitors has more influence on the sales. After making high traffic by constantly using SEO, It will be desirable for you to provide them with a lot of great contents.

Which is more consequently important making 10 customers among 10 neighboring bloggers (100%) or 100 customers among 1000 new visitors (10%)?

Korea SEO

Tags: Korea SEO, problogs, seo, SEO blogs, SEOblogs, visitors

Posted in Korea blog marketing, Korea marketing, Korea social media marketing, Social media tip | No Comments »

[Korea blog marketing] Korea government blogs [2] Donggodongnak

May 14th, 2009 by InterAd Social media team

In last post, I wrote about Korean government departments and agencies’ blogs and Korea official blog of Ministry for health,‘Ttaseuari‘. As I mentioned before, I plan to introduce some to you.

>>Click here to read last post

I’ll introduce Korea offical blog of Minitstry of National Defense, ‘Donggodongnak‘ this time. Actually, Minitstry of National Defense makes me think of a the military which need 100 percent security. Therefore, I couldn’t understand that the ministry has blog which can be more controversial than common website.

Contrary to my fears about that blog not being popular, many people who are interested in military not only reserve forces but also military personnel. The blog is playing a role of proper discussion table for them.

Rather, once visiting this blog, you will not find a dull page in the whole blog. I can’t found any ‘disciplined’ posts. Personally, I was really interested when I read the article named ‘ What is the most popular thing in PX (post exchange)?’. A cigarette ranked at the top on the list, followd by a bread and a calling card.

It was a shocking fact that ‘Chocopie‘ was not included in the list. Because ‘Chocopie’ (consists of two layers of chocolate-dipped cookies, with a marshmallow filling) have been thought to be the best popular food in the army.