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Do you want to know the most recent trend of KOREA? I will recommend you to concentrate this post. In that case, there is very valuable book that illustrates about remarkable figures by focusing on the consumers’ behaviors. The book sums up 2009 trends as BIG CASH COW, the abbreviation of 10 keywords _ “Better me,” “I’m so hot,” “Gotta be Cocooned,” “Cross-Internetization,” “Alpha-Mom, Beta-Dad,” “Simply Humbly Happily,” “Hobby-Holic,” “Casual Classics,” “Off-Air Attitude” and “Wanna-be-star, Wanna-be-mass.” I will give you a summary of this book below. If you want further details, contact me and I will tell you anytime you want. |
1. Better Me Even though there are many job hunters, there still is a shortage of labor too. Due to a combination of the craze to learn and IT technique-learning market will likely be able to grow fast.
2. I’m So Hot The number of the self-holic is constantly increasing. Sensibility reflected collecting hobbies or experiential product will be expected.
3. Gotta Be Cocooned
Cocooning is the name given to the trend that sees individuals socializing less and retreating into their home more, so indoor recovering programs such as yoga, meditation are going to increase.
4. Cross-Internetization
The fact that you can surf the internet anytime by using variety of instruments means that you are exposured to large amounts of advertising. Many businesses will plunge into ‘marketing war’.
5. Alpha-Mom, Beta Dad
Running a house, a male and female role is slowly changing. Like food planner or study caregiver, many kinds of occupations helping mother’s role will increase.
6. Simply·Humbly·Happily
Indoor recovering programs such as spa, temple stay are in the limelight. The increase of the freeker (free + worker) will be fairly expected.
7. Hobby-Holic
The market of Sposumer is expected to increase rapidly. Sports, outdoor wear clothing market will have a fine prospect.
8. Casual Classics
As our elevation of the standard of living, it will be important making an appeal to others. The interest in classic style will expand.
9. Off-Air Attitude
‘Off-Air’, a contrary concept ‘On-Air’, it means those who don’t pretend to endeavor to be nice and cool on purpose. The interest in fashion styling will expand.
10. Wanna-Be-Star, Wanna-Be-Mass
Star entertainers will improve the ‘homely’ and ‘natural’ image, at the same time the mass of people will try to wield power making their fame up.
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