You can use several social media tools for marketing in Korea.
a. Portal Site Blog
Naver and Daum dominate Korean portal site blog market. But Tistory and Egloos is growing fast.
b. Asks
Asks section is one part of 1st result page in Naver and Daum.
c. Online Community
Korea online Community number is extended Ave. 2,700,000 per year. There are around 15,000,000 communities in 2008. (source : NIDA-national internet development agency,http://www.nida.or.kr/)
d. Micro Blog
me2Day is a representive micro blog in Korea which is very similar to Twitter.
e. Self-hosted Blog
Korean wordpress and movable type users are keep increasing.
f. SNS
In early 2000 Korea Cyworld is so popular, recetly growth rate is getting lower but still popular SNS.
It just seemed like gool start to understan Korea social media market.
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